Hamilton Beach Celebrates Its First Successful Year In India

The brand celebrated its #1st anniversary in India with a special offer on their professional JMG. 

Hamilton Beach, America’s #1 small kitchen appliance brand, launched in India in 2019 and has been empowering professional and home chefs in India since then. To celebrate the brand’s first anniversary, NEM planned a campaign thanking the customers and the HBB community for trusting us to be in their kitchens and being with us for a year.

Seeing the love Hamilton’s professional JMG had received over the past year, a special discount offer was launched on the product as a token of gratitude to the loyal customers. The offer was announced on Hamilton Beach India’s social media page. To claim the offer, people had to go to the brand’s official website, use a coupon code while checking out with the JMG and bring perfection to their homes at a highly competitive price. 

To add more to the campaign, we reached out to chefs and food influencers like Shumaila Chauhan, Priti, Jyothi Varne, and Pragati Panwar, who created content around unique recipes made with the Hamilton Professional JMG. The campaign received an excellent organic response as we were able to reach 2.8 Million people on online mediums and saw a 200% increase in sales in just 2 days.