Classplus pays tribute to teachers through its new ad.

Challenge

To create brand awareness and relevance when the way of working was taking a shift due to the pandemic.

Insight

Lockdown was a difficult time for teachers, they had to step out of their comfort zones and get used to the new technology driven world of teaching all by themselves. During this time the one thing that also became prevalant was how students were not appreciating the fact that teachers were trying to learn the new way of reaching their students.

Idea

On Teacher’s Day we released a video thanking all the teachers and acknowledging their efforts to go the extra mile for their students, always. We took certain cases that happened in real life and shown on social media and incorporated that into our video to make individuals realise that what these teachers were doing was nothing less than extraordinary.