Hamilton Beach Gift Perfection with Sanjyot Kheer

Challenge

Indian kitchens are very diverse and so are the needs of each kitchen. We wanted to establish that and suggest that Hamilton Beach understands this diversity and brings perfection in every dish.

Insight

Festive season involves a lot of gifting. So, we decided to gift the best JMG to our lovely audience.

Idea

We collaborated with one of the most loved and followed food influencer – Sanjyot Keer. This activity was planned right around Diwali, when the conversation was all about gifts, warm wishes, and good food. We leveraged the emotions around perfect blends for the festive season and used #GiftPerfection As a part of this campaign, Sanjyot Keer asked on behalf of Hamilton Beach – what would be the first recipe that they’d like to make using the Juicer Mixer Grinder and the lucky participants got one!

Results

1.8 Mn Views
99k + Engagement
₹ 8 Mn Sales
15k New Youtube Followers
1K Insta Followers