HP Internal Panga League

Challenge

The task for the brand was to engage in a two way communication with all the 7000+ employees and bringing them to one single platform where these employees can act as an internal social influencer to amplify the digital campaign. Regular engagement with HP employees was usually a monologue. But by becoming a principal partner of RCB during the IPL season, HP wanted to engage with all 7000+ employees where they can help in amplifying the digital conversation on internet during the IPL season.

Insight

Make every employee feel proud of the historic venture their organization had entered into and bind them together into a solid force that would be the voice of the brand, like own influencer army.

Idea

Started the biggest employee engagement programme of HP India — Indian Panga League.

Our strategy was executed in three phases: Deployment + Adoption + Engagement The formula was simple — share HP’s social media content through Sociable and score runs. The highest run-getter would win amazing rewards and meet the RCB team. Every like counted as a run, a share on FB/ Twitter was a Super Four and LinkedIn was Shandaar Six.

Results

100+ Registrations in first 2 hours
700+ Employees active at once
1700+ Registration in a month
7000+ UGC created by employees