Classplus: Empowering educators across the nation There’s no second thought that the pandemic brought severe hardships upon all business sectors. During the two-year lockdown period, teachers and educators running coaching institutes across the country saw a massive decline in business due to students being at home and education moving online. This is when Classplus saw […]
Selling Direct, Selling Smart: The Omnichannel D2C Marketing Revolution Omnichannel D2C (direct-to-consumer) marketing refers to a strategy where a company uses multiple channels, such as social media, email, and in-person events, to connect with and sell directly to customers. The goal of an omnichannel D2C strategy is to create a seamless experience for customers across […]
HP Internal Panga League Challenge The task for the brand was to engage in a two way communication with all the 7000+ employees and bringing them to one single platform where these employees can act as an internal social influencer to amplify the digital campaign. Regular engagement with HP employees was usually a monologue. But […]
Hamilton Beach Gift Perfection with Sanjyot Kheer Challenge Indian kitchens are very diverse and so are the needs of each kitchen. We wanted to establish that and suggest that Hamilton Beach understands this diversity and brings perfection in every dish. Insight Festive season involves a lot of gifting. So, we decided to gift the best […]
“A New Era of Innovation in Farming is here” – HAV S1 Series Tractors Launched A complete game changer in Indian Farming! – Proxecto launches India’s First Fully Automatic Hybrid Tractor with no battery packs. With over 2 dozen industry first features to call itself the most innovative tractor of India. HAV S1 Series tractors which were first […]
Creating memories with HP Sprocket In today’s time, it’s hard to keep track of the pictures as our memories. It’s all in our phones, Ipads, and Laptops and takes forever to be found. To make it easier, one such product, HP Sprocket was launched to print the memories instantly. The product was not much known […]
Classplus pays tribute to teachers through its new ad. Challenge To create brand awareness and relevance when the way of working was taking a shift due to the pandemic. Insight Lockdown was a difficult time for teachers, they had to step out of their comfort zones and get used to the new technology driven world […]
HP Befikar Bachha Party with Radio Mirchi Challenge People associated with HP followed the brand for its technology. Its partnership with the IPL team Royal Challengers was a first-of-its-kind partnership. The task was to create an emotional connection with the fans while keeping the product in focus. Insight Crickets fans aren’t just the adults. Kids […]
This Valentine, celebrate the love with Dabur Vatika Valentine’s week is dedicated to love and romance. It’s a time when people express their love for one another through gift-giving, food, or simply spending time in their loved one’s company. But, a form of love often overlooked on Valentine’s is the love we should have for […]
What is D2F model? Why is it better than D2C model for marketing? In a world where Direct-to-Consumer (D2C) marketing has become one of the most loved business approaches, what if we tell you there is another way to get even better results? Yes, we are talking about D2F marketing. But what is D2F marketing? […]