Transforming Sennheiser’s Sales Strategy for Ambeo Soundbar in a Competitive Market Sennheiser campaign Insights: Challenge: Sennheiser, a renowned brand in the electronics industry, faced the formidable task of successfully selling its premium Ambeo soundbar, priced at INR 1.5 lac, in an exceptionally competitive market. The challenge lay in distinguishing the product in a crowded landscape […]