Challenge
With festivities around, we wanted to create noise and improve engagement on our social media channel.
Insight
Hamilton Beach professional comes with a range of appliances. And the brand stays true to what it says - be a pro chef at home!
Idea
People spend a lot of time with their families during Christmas, and one of the activities they spend their time on most as a family is cooking. Now, when we are saying you can make all the good things at home, we showcased it by using imagery of the already established brands and making our ads look just like theirs, but we made it relevant for Hamilton Beach Professional.
Results
A Reach of more than 2 Million.
Engagement rate increased 10%
