Challenge
Microsoft has always had difficulty reaching out to small and medium businesses because of a perception that Microsoft is better suited for giant enterprises. The brand wanted to break out of this perception and establish itself as an enabler of SMBs in India by giving them a holistic platform to learn, network, and grow their business.
Insight
SMB owners are always working towards scaling their businesses and interact with like-minded people to learn more of the trade and trends.
Idea
NEM designed a comprehensive platform that lets SMBs access a vast array of information and networking opportunities along with Microsoft’s tech solutions for businesses. The platform’s overall user journey, visual identity, and content flow was curated which included developing the website structure from start to finish, finalizing easily understandable and objective content for small/medium business owners, and deciding on relevant visuals that pushes them to become a part of this platform.
